Soil and water

McDonald’s to test deposit return system for coffee cups in Northampton

McDonald’s has chosen six restaurants in Northampton to test a £ 1 deposit on reusable coffee mugs in a bid to reduce waste.

Customers using the restaurants or drive-thru can pay a £ 1 deposit which is used if they return the mug to a participating UK McDonald’s restaurant

In September 2020, McDonald’s launched a new global partnership to use TerraCycle’s Loop collection model, which will see reusable and returnable cups tested to reduce single-use plastics.

The company confirmed this week that restaurants in St James’ Retail Park, Riverside Retail Park, The Derry and Weston Favell Shopping Center, while in Wellingborough are the London Road and Wilby Way Roundabout stores, all located near Northampton , will test this new system.

Customers using the restaurants or drive-thru can pay a deposit of £ 1 which is used if they return the cup to a participating UK McDonald’s restaurant so that it can be washed and disinfected for reuse. Those who do will receive 20 pence on their next order of medium hot drink.

McDonald’s Vice President for Supply Chain and Brand Trust Beth Hart said, “As a company, McDonald’s is revolutionizing the way we package products to deliver the best to customers. sustainable solutions they want. This partnership builds on our packaging and recycling strategy, which shifts to more sustainable materials and aims to help our customers recycle and reuse.

“We want to help customers save more and waste less. So, to help do our collective part in reducing the amount of single-use coffee cups going to recycling or landfill, customers can now choose a returnable hot beverage cup through drive-thru, kiosks and counter at these restaurants – and save money in the process. “

The mugs are made from the circular design brand Circular & Co brand single-use coffee mugs.

Plastics make up just 12% of McDonald’s packaging in Europe, and 60% of its restaurants in its eight largest European markets offer recycling to consumers – in the UK, this is up to 90%. McDonald’s has set a target to recycle consumer packaging in 100% of its restaurants around the world by 2025.

Late last year, McDonald’s launched a series of trials and pilots to phase out single-use plastics and improve recyclability, including the removal of McFlurry plastic lids across Europe, the introduction of renewable fiber lids in France and a toy take-back program in the UK. .

McDonald’s is one of many companies to sign up for the Zero Waste Loop platform which allows shoppers to purchase refillable versions of food and beverage, health and beauty, and cleaning products online. UK registered brands include Heinz, Coca-Cola, Sky, Tesco, Unilever, Danone and Nivea.

Talk about change

Meanwhile, McDonald’s UK has partnered with the Prince’s Countryside Fund to launch a new guide to help farmers and suppliers discuss climate change issues and challenges.

The ‘Farmer’s Guide to Breaking Free from Environmental Jargon’ was launched at an event attended by HRH the Prince of Wales, founder and patron of the Prince’s Countryside Fund. Based on conversations with farmers, the guide translates 50 sustainability terms into more accessible language.

Ahead of the guide’s launch, HRH the Prince of Wales, Founder and Patron of the Prince’s Countryside Fund told the Telegraph: “Everyone must play their part to help protect the planet and fight climate change, but to do so, we need to share the same goals and speak the same language. That’s why I’m delighted that this guide helps translate terminology and unravel the jargon so that farmers, and all of us, can play our part. “

This is the company’s latest farmer initiative. McDonald’s is working with McCain on a ‘Sustainable MacFries Fund’ to help UK potato growers use new techniques and technologies that will improve soil quality and water management.

McDonald’s and McCain are giving £ 1million in grants to producers. Farmers will be educated and trained in improving soil structure while using new infiltration tines for MacFry planters. The technology will increase water absorption in the soil and roots.

Further afield, McDonald’s is also partnering with the Walmart Foundation and Cargill to invest $ 6 million to improve the grasslands of the Northern Great Plains in the United States.

the Ranch systems and sustainability planning (RSVP) will be led by WWF and will support ranchers in Montana, Nebraska and South Dakota to improve grazing practices that improve the health of the land.

The partnership will aim to improve land management on one million acres over the next five years with the goal of improving carbon storage and sequestration, increasing water infiltration and better outcomes for the biodiversity.

Matt Masse

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