Pulse (Pulse.afrique), Africa’s leading innovative media company was declared the winner in the Best Audience Engagement category at PALE–IFRA African Digital Media Awards 2021 for an entry highlighting the delivery of innovative content for TikTok in its various markets. The award reiterates Pulse’s innovative work in testing and delivering new content formats based on feedback from its vast audience in 4 African markets in Nigeria (https://bit.ly/3fHKRB6), Ghanaian (https://bit.ly/3jA11xD), Kenya (https://bit.ly/3Atg4Qi) and Senegal (https://bit.ly/3ApEaeP).
PALE–IFRA, the World Association of Newspapers and News Editors, created the annual Digital Media Africa Awards to recognize publishers who have completed unique and original digital media projects in the past 12 months.
Speaking on the award, Kanyinsola Aroyewun, Head of Marketing and Content Growth at Pulse, said, “This award is particularly exciting for us because it highlights our tireless efforts to distil audience interests and create new content formats after what our ideas tell us. A lot of work goes into creating innovative content for different audiences, with different cultures, so it’s great to see our work being recognized. Well done to the team! “
Pulse content teams in its various markets have aggressively grown their TikTok platforms through dedicated content formats and collaborations with influencers on the platform and TikTok itself. This is a strategic initiative to continue to achieve the company’s goal of informing and entertaining African youth, regardless of platform or location.
Pulse Managing Director Moritz Boullenger, commenting on the award, said: “We are delighted with this victory as it aligns with our mission at Pulse, which is to inform and engage young Africans. As the media landscape in Africa continues to rapidly transform, this award underscores our mission to disseminate information in innovative ways and create digital communities on all platforms relevant to our audience. “
Distributed by APO Group on behalf of Pulse Africa.
Impulse website: Pulse.afrique
Pulse is Africa’s premier innovative media company.
It informs and engages young African audiences – and provides wide media reach and creative marketing solutions to its partners.
Through the Pulse mass media platforms and social media channels in its markets, it reaches over 100 million users every month. Pulse TV is its innovative video producer, creating formats across channels. Pulse Studio is his branding and content creation studio, helping clients express their own media vision. Pulse Marketing is its 360 degree digital marketing partner, providing complete marketing solutions. Learn more about Pulse directly at www.Pulse.africa.
Africanews provides APO Group content as a service to its readers, but does not edit the articles it publishes.