World association

The world bought more champagne than ever last year

The Comité Champagne, a trade association representing more than 16,000 winemakers and 320 champagne houses, said on Wednesday that France exported a record 180 million bottles of champagne in 2021, a 38% increase on the last year.

Global champagne sales also hit a record 5.5 billion euros ($6.2 billion).

The Champagne Committee said total shipments rose 32% from the previous year to 322 million bottles as people found reason to celebrate at home.

“With tourism and the organization of events still reduced due to the health crisis, there is reason to believe that domestic consumption has taken over,” the trade group said in a statement.

“Consumers have chosen to be entertained at home, compensating for the generally gloomy atmosphere with new moments of conviviality and sharing,” he added.

Detailed export data has yet to be released, but in 2020 the UK and the US were the top overseas markets for Champagne.

Champagne consumption returned to pre-pandemic levels last year in France, with shipments rising 25% to nearly 142 million bottles.

Maxime Toubart, co-chairman of the Champagne Committee, said the rebound was a “good surprise” after a difficult 2020.

The Champagne appellation is exclusively reserved for wines harvested and produced by 16,200 winegrowers on 34,300 hectares northeast of Paris.

The region has been affected by severe frosts last spring, which damaged crops in all French wine regions. The frost affected around 80% of the vineyards in these regions, according to the European Committee of Winegrowers.