In what marks the next monumental chapter in the existence of the business organization that formed to save the independent concert, comedy, promoter and festival industry from certain collapse, the National Independent Venue Association (NIVA) today announces the first national gathering of its members. with the first annual NIVA conference. NIVA ’22 will take place in Cleveland from July 11-12, 2022. Early bird registration begins today. Go to https://www.nivassoc.org record.
The inaugural conference will focus on the future of the living industry and its various interest groups that have benefited from the existence of the business organization that formed at the onset of the COVID-19 shutdowns.
NIVA, a non-profit organization dedicated to representing the needs of independent festivals, music and comedy venues, performing arts centers and promoters, created the NIVA ’22 conference to provide its diverse members, affiliates and partners two days of in-person programming, education, networking, entertainment, and more. NIVA ’22 will feature an exciting first-ever independent (Independent AF) awards show at the Rock and Roll Hall of Fame and Museum.
“We started NIVA to help independent venues and promoters survive the pandemic,” said NIVA Co-Founder and Executive Director Reverend Moose. “Together, we fought for the passage of the Save Our Stages Act, which resulted in a historic $16 billion emergency relief grant program. Although the impetus was a response to the crisis, we planned from the beginning to continue to build NIVA into a full-service business organization that serves its members now and in the future. We are excited to bring the live industry together in a new way that has truly impact while highlighting the importance of connectivity. Our goal is to create positive momentum within the touring and live industry, changing course beyond the pandemic and providing the tools needed to that our members succeed while returning to in-person events and entertainment.”
“Indie venues are a vital part of rock & roll. For all of us who love this music, these venues have had a huge impact on our lives,” said Greg Harris, president and CEO of the Rock & Roll Hall of Famous. “We are honored to welcome NIVA members to Cleveland as we host the first-ever NIVA Independent Awards ceremony at the Rock & Roll Hall of Fame to recognize those who work tirelessly to help this music ecosystem thrive. Our shared vision is to champion and support live music and its power to enrich local culture and communities. It connects us all.”
NIVA ’22’s daytime schedule will provide a full schedule of curated events addressing the current and future state of the live industry at the current stage of COVID and beyond, and will focus on new technologies, with panels with industry professionals, specialized educational sessions, brand activations and numerous networking opportunities for attendees. Programming topics include safety, inclusion, diversity, equality and accessibility, booking, ticketing and marketing. Events will take place at multiple NIVA member locations in the host city of Cleveland. In the evening, conference attendees can take advantage of Independent Venue Week’s concert lineup.
“We’ve spent an awful lot of time together virtually on screens over the past two years and have formed lasting relationships in the process,” said Sean Watterson, owner of Cleveland’s Happy Dog and vice president of NIVA’s Great Lakes Chapter. “It makes me very proud to welcome all of our members and our extended community to Cleveland. Our city has a long history of defining moments for the industry, and the birth of NIVA ’22 here will be the most recent moment in history. to celebrate for us.”
The first-ever NIVA Independent Awards Formal, a black-tie gala for members and guests, will take place on Monday, July 11 from 6:00 p.m. to 10:00 p.m. at the Rock and Roll Hall of Fame and Museum.
More information on registration, media accreditation requests and hotel information is available at https://www.nivassoc.org
Early registration Now until May 26.
The conference program and speakers will be announced in the coming weeks.
Register here: https://www.nivassoc.org
Non-member tickets are available to everyone.
Member presale: $249 (ends May 26)
Full member rate: $299
Non-member presale: $599 (ends May 26)
Full non-member rate: $699
Formed in April 2020 at the start of the COVID-19 shutdown, the National Independent Venue Association (NIVA) represents independent music and comedy venues, promoters and festivals across the United States. billion dollar Shuttered Venue Operators Grant program administered by the Small Business Administration. NIVA’s mission is to preserve and nurture the ecosystem of independent concert venues, promoters, and festivals across the United States. The National Independent Venue Foundation (NIVF) was founded to further this mission by also seeking to support a transparent and competitive marketplace serving a diverse and inclusive community of artists, fans and industry workers. NIVA is committed to equity in its support and advocacy of independent venues and seeks to create and encourage opportunities for venues, promoters and festivals owned, operated and staffed by people of color, women, non-binary people, LGBTQ+, veterans and people. disabled.