(NEXSTAR) – The Oklahoma Department of Wildlife Conservation might be the best Twitter account you don’t follow.
The department, which oversees the protection of Oklahoma’s fish and wildlife resources, is taking a somewhat unusual approach to maximizing social media engagement — at least as far as a state-run agency is concerned.
Ahead of Mother’s Day, for example, the ODWC shared this little gem:
“Get your mother a fishing license, because at least it will appear at her house and not be such a disappointment.
“Our ultimate goal with all of our social media accounts is engagement,” Kelly Adams, communications and education manager at OKWC, told Nexstar.
Adams explained how OKWC’s social media strategy changed in 2020, after the department went viral with a tweet warning residents never to invite mountain lions into their homes.
“It unexpectedly went viral and helped our management recognize the importance of being relevant (which can sometimes be ‘silly’),” Adams said.
After that, the department hired a social media coordinator to help “develop a voice” for OKWC, according to Adams. In the years since, OKWC has earned a lot of retweets and likes for its memes, his posts on “hot girl fishing licenses”, and his frustration with a local husky that keeps jumping in the water outside the OKWC headquarters.
“If we had a nickel for every time an intern had to clean raucous hair from the office pond filter, we’d have two nickels – which isn’t a lot, but it’s weird that it happened twice”, the department tweeted last month.
Most recently, the OKWC garnered over 260,000 likes for an article explaining how “bear spray DOES NOT WORK like bug spray.”
“We wish we didn’t have to say that anymore”, last week encrypted tweet said.
This particular post was not prompted by any specific bear-related incident, Adams told Nexstar. Rather, it was designed as a way to raise awareness about conservation efforts and the wildlife of Oklahoma’s great outdoors.
“We recommend [everyone] follow their state’s state fish and wildlife agency,” Adams said. “If anyone has a niche interest like snakes, birding, bats, etc., there’s probably a page for that too.”