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Nita Ambani on Viacom bagging IPL digital rights

A day after Viacom-18 secured the digital rights to IPL for the next five years, Reliance Industries Director Nita Ambani said the company aims to produce world-class IPL coverage and wants to bring it to everyone. homes in India. Reacting for the first time after the online auction, Ms Ambani said that IPL personifies the best in India and the tournament will reach every Indian household which is currently experiencing a digital revolution.

“Sport entertains us, inspires us and brings us together. Cricket and the IPL personify the best of sport and the best of India, which is why we are proud to deepen our association with this great game and this wonderful league. As with everything we do, our mission is to bring the joyful experience of IPL to cricket fans wherever they are – in all parts of our country and around the world,” said Nita Ambani, Director of Reliance Industries Ltd.

Viacom18 has acquired the digital rights to broadcast Indian Premier League matches in the Indian subcontinent for the 2023 to 2027 seasons. It has also won the Indian digital rights for a special 18-match package each season. Globally, Viacom18 has secured television and digital rights in three of the five international territories, including major cricketing nations.

He reportedly paid INR 20,500 crore (INR 50 crore per game for 410 games) for Package B (Digital Rights), while Package C was purchased at INR 3,273 crore (INR 33.24 per game for 98 games) .

Having won a host of sporting rights in football (FIFA World Cup, La Liga, Serie A and Ligue1), badminton, tennis and basketball (NBA), this is the first major Viacom18’s foray into cricket. IPL rights make Viacom18 and its platforms one of the biggest sports destinations in the country.

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