Oral-B announced a partnership with the International Association of Disability and Oral Health (iADH) as part of the brand’s drive to make oral care more inclusive, accessible and positive for people with disabilities. , their caregivers and everyone else.
Around 166 million people in Europe are affected by a disability in one way or another and recent research reveals that a third (1/3) of them have gum problems due to difficulty maintaining their oral health.1. Oral-B is on a mission to ensure that everyone has an equitable oral care experience – whether in the dental office, with easily accessible and personalized tips and tricks, or with the products that are used at home. to maintain oral health.
Benjamin Binot, Senior Vice President of P&G Europe Oral Care, said, “As the leading innovator in oral health for over 70 years and the #1 brand recommended by dentists, we recognize the importance of make oral care accessible to everyone – and constantly listen to people’s experiences. disabilities to understand how we can help them. Through this work we have learned that oral health issues among this audience are the most common as many have not learned the skills they need to brush their teeth effectively, they experience an inevitable sense of deterioration of their teeth and may be particularly anxious. in the dentist’s chair. As a brand, we recognize our responsibility to help ensure oral care is accessible to all and we are proud to partner with iADH to work to improve the experience for people living with disabilities.
The first step in this partnership is to co-create a “Positive Practices” training program designed to train and educate dental practices on how to become more confident and inclusive when it comes to their patients.
Alison Dougall, President of iADH says; “We are delighted to work alongside Oral-B to tackle the significant oral health inequalities experienced by people with disabilities in Europe, through innovation, education, research and advocacy. By working together, we aim to make a positive difference in the oral care experience of people living with visible and non-visible disabilities. iADH exists to improve desired oral health outcomes for people with disabilities and Oral-B exists to create the best oral care outcomes by providing the most rewarding and enjoyable oral care experiences for everyone. world, every day – given our shared values, it felt like a very natural fit when Oral-B approached us about creating a partnership”
The brand will also be present this year at the iADH 2022 biennial congress in Paris to learn from global members, who will share their knowledge and experience to improve oral health outcomes for people with disabilities at a KOL workshop hosted by Oral-B. Findings from the workshop will help inform positive practices and ensure that the training program is underpinned with knowledge to achieve the best change outcomes.
Oral-B exists to help people brush their teeth like a pro. Oral-B was founded in 1950 by a Californian periodontist, who invented an innovative toothbrush to help his patients achieve healthier teeth and gums at home. Oral-B stays true to its mission and today is the global leader in the $5 billion+ brushing market. Part of the Procter & Gamble company, the brand manufactures electric toothbrushes and toothpaste for adults and children, oral irrigators and interdental products.
About Procter & Gamble
P&G serves consumers worldwide with one of the strongest portfolios of trusted, quality leading brands, including Always, Ambi Pur, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Fairy, Febreze, Gillette, Head & Shoulders, Lenor, Olay, Oral-B, Pampers, Pantene, SK-II, Tide, Vicks and Whisper.
The P&G community includes operations in approximately 70 countries around the world.
Please visit http://www.pg.com for the latest news and information about P&G and its brands.
About iADH (International Association of Disability and Oral Health)
iADH is a global organization with more than 8000 members from all health and social service sectors interested in disability and oral health who work to share their scientific knowledge, clinical skills and collective experience in order to reduce barriers to care and improve oral health outcomes for people with the disease. disability
For more information, please visit: https://www.oralb.co.uk/en-gb
1 European Oral Health and Disability Study, March 2022, Oral-B