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Informa Markets, BolognaFiere Group and the Professional Beauty Association Enter Historic Partnership, Creating Largest Portfolio of Beauty Products in North America


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Cosmoprof North America Organizers Join Premiere Beauty Group to Bring Collective Expertise to a Growing Portfolio of U.S. Beauty Salons

MIAMI–(BUSINESS WIRE)–Informa Markets, BolognaFiere Group and PBA – Professional Beauty Association today announced the closing of a monumental joint venture to to deliver the largest and most impressive series of beauty events in the US beauty market.

From January 2023, the three beauty industry leaders will combine their vast knowledge and network to create a premier event format with unparalleled reach, leveraging the power of the two industry-leading brands. industry, Cosmoprof North America, and Premiere Beauty, to deliver extraordinary value, more robust digital offerings, better education and enrichment opportunities at a level never before seen in the U.S. beauty industry

Premiere Beauty Orlando, the largest beauty show in the United States, announced the launch of two new shows in the emerging markets of Anaheim and San Antonio earlier this year, signaling the evolution of the rapidly growing portfolio of the group of industry-leading beauty events. Premiere Beauty continues to make a name for itself as the leading voice of the beauty industry in the United States, with its recent Orlando 2022 a resounding success, with 47% year-over-year growth and hundreds of exhibitors from fame. 82% of visitors took the more than 650 free courses offered during the show, allowing them to develop their skills and strengthen their expertise. This show is the first since Premiere was acquired by Informa Markets in early 2022, and its success paves the way for Premiere’s new joint venture and upward growth.

“Our beauty product portfolio has grown significantly over the past few years, and it’s exciting to be a part of its continued growth and success,” said Ed McNeill, Senior Vice President, Premiere Group. “This joint venture is just the next step in our goal to be the nation’s leading beauty industry event network – connecting beauty industry professionals, educators, students and big brands in a way that has never been done before.”

“The joint venture that we have created with our partners will strengthen the offer of efficient and committed b2b beauty salons on the American market”, emphasizes Antonio Bruzzone. “Today, it is fundamental to offer a high level commercial experience to operators working in our industry, and creating synergies is the best way to offer all the necessary tools to facilitate the growth of the industry.”

“The expanded lineup of beauty industry shows allows PBA to provide more educational and experiential opportunities for our members nationwide. This partnership will help drive new product creation, brand expansion and ongoing beauty education,” said Nina Daily, Executive Director of PBA.

BolognaFiere and PBA, who are currently partners of the Cosmoprof North America show held in Las Vegas, have announced a resoundingly successful 2022 edition, with retailers, distributors, investors, beauty brands and suppliers from all over the world.

This joint venture will bring together Premiere Beauty salons in Orlando, Columbus, San Antonio and Anaheim with Cosmoprof North America in Las Vegas, and a new Cosmoprof North America in Miami that will launch in 2024. PBA’s ISSE salon in Long Beach will evolve to become part of the Premiere Anaheim brand as part of the new partnership, which will be the first show launched by the joint venture partners in 2023. Premiere Anaheim, set to take place April 2-3, is expected to attract a large crowd of diverse representatives of beauty from different facets of the community. The show will also host the PBA’s North American Hairstyling Awards (NAHA), providing attendees with increased networking and growth opportunities by combining two major industry events in one location.1

“This is a groundbreaking partnership that will help exponentially grow the beauty industry in the United States and deliver best-in-class customer experience,” said Ken McAvoy, president of South Florida Ventures portfolio at ‘Informa Markets. “Finalizing this deal is the result of careful planning and coordination, and we are excited to grow this talented team and create significant growth for the industry across the Cosmoprof and Premiere brands, focusing on event experience, education, data opportunities and more to not only meet but exceed community expectations.

The joint venture, USA Beauty LLC, will be led by industry veteran Ed McNeill of Informa Markets’ Premiere Group, alongside Meredith Loza, Marco Labbate, and in cooperation with BolognaFiere Cosmoprof’s sales and marketing teams. The team will be based in Orlando, Florida, where an expanded call center is also expected to launch next year.

The beauty community can expect greatly expanded marketing and sponsorship opportunities, the ability to easily participate in multiple shows through multi-salon contract opportunities, better support through the expanded call center , additional educational opportunities and access to global markets.

This partnership is historic for the American beauty industry, increased sales by 16% in 20212 and is expected to exceed $716 billion by 20253, and is expected to bring the best business opportunities, education, connection and innovation to cities across the country. , under one umbrella.

About Information Markets

Informa Markets creates platforms for industries and specialty markets to trade, innovate and grow. We provide opportunities for market participants around the world to engage, experiment and do business through face-to-face exposures, targeted digital services and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals including yachting, pharmaceuticals, food, fashion and infrastructure. As the world’s leading market builder, we bring a diverse range of specialty markets to life, unlocking opportunities and helping them thrive 365 days a year. For more information, please visit www.informamarkets.com.

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1 https://newyorkstyleguide.com/2023-north-american-hairstyling-awards-naha/

2 https://nielseniq.com/global/en/insights/report/2022/2022-state-of-the-beauty-industry/

3 https://commonthreadco.com/blogs/coachs-corner/beauty-industry-cosmetics-marketing-ecommerce

Casey Clemence

[email protected]

Source: Information Markets